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@chlo.ugc
The UGC Collab Rate Calculator
Get the exact rate you should charge any brand in 60 seconds, based on your experience, deliverables, usage rights, add-ons, and more following Chloe's framework.
Filling in your details50%
1
What's your UGC experience?
Pick the one that best describes where you're at right now. This shapes your starting rate, you need to be honest 🫶🏻
Option A
Beginner
You haven't worked with brands yet, or you've had 1 to 5 collabs. No stats to show brands yet. Still building your portfolio.
Option B
Beginner with content creation skills
You've been creating content on your own socials or have a background in social media and content creation. Comfortable on camera, but little to no brand experience.
Option C
Intermediate
You've worked with several brands and have a solid portfolio. You understand what makes content convert and create with ads in mind.
Option D
Advanced (conversion-focused)
You've been doing UGC for 1 to 2 years or more. You think like a creative strategist, create specifically for paid ads, and can back your work with real results or case studies.
Please select your experience level before continuing.
2
What type of content do you create?
Check everything that applies.
3
What industry is the brand in?
Some niches have significantly bigger UGC budgets. This affects your benchmark.
4
What type of content is the brand requesting?
Select the type of content the brand is requesting.
Paid AdRuns in their ad account
Organic onlyPosted on their social media
Paid + OrganicBoth uses combined
Please select the type of content the brand is requesting.
5
Are they asking you to post on YOUR account?
Posting on your own account is a completely different deliverable. Price it separately.
No, content only, not posting on my account
Your follower count
Your average engagement rate
Not sure? Google "Instagram engagement rate calculator". There are tons of free tools to calculate yours in seconds.
This will be added to your total rate based on your audience size and engagement.
6
What are you delivering?
What are you delivering to the brand?
How many videos are you delivering?
Custom / Tester PackageAdd hook variations and video bodies for ad testing
Number of video bodies
Number of hook variations
Please enter how many videos you are delivering.
7
How long do they want usage rights?
Select the usage rights duration the brand is requesting.
Perpetual rights means unlimited use forever. Price this 3.5x your base rate. Only say yes if the deal is worth it.
8
Any add-ons?
These are legitimate value adds. Don't treat them as extras. They are part of your rate.
months
Your Results
Your recommended rate
$0
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Market Benchmark
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Upsell Opportunities
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Negotiation Playbook
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Your Ready-to-Send Rate Email
* Your standard rate in this email is set intentionally higher than your calculated rate. The discounted rate IS your real rate. This is standard pricing strategy, you anchor high, then offer a first-collab discount. It protects your value, prevents low-balling, and gives you room to negotiate without ever actually discounting yourself.
Disclaimer: This tool provides rate suggestions for informational and educational purposes only and does not guarantee brand deal success, income, or specific results. Individual results will vary and depend on factors including your effort, experience, market conditions, content quality, and implementation. No representation is made that any rate suggested will be accepted or will achieve particular outcomes. By using this tool, you agree not to hold Chloe Martineau Inc. liable for any outcomes.
Why is exclusivity priced so high?
Exclusivity means you are legally agreeing not to work with any competing brand in the same niche for the entire duration. That is lost income you need to account for.
For example, if a beauty brand locks you in for 6 months, you cannot accept paid collabs from any other beauty brand during that window, even if a better offer comes in.
This calculator prices exclusivity at 50% of your base rate per month. That is the minimum that makes it worth saying no to everyone else in the niche.